Citizen Surveys is a South African research company based in Cape Town servicing national and international clients.

The Task:

Building on previous work that created a new brand identity and its expression in various elements (seen elsewhere in this website), a fresh, more comprehensive website and brand brochure, reflecting an established and mature business, were identified as necessary to build the brand's profile and client base.

The Work:

The new executions built on the original campaign idea of the company's staff being a remarkably close reflection of the variety in the South African population.

www.citizensurveys.net:

The website features an animated header using new staff portraits and the business descriptor: Research, Analysis, Forecast & Strategy and other animated titles reflecting key USPs. The positioning statement of "Touch the people you need to know" is retained.

The brochure uses a more mature and sophisticated approach to colour and style, and the logo was simplified by using a one colour version rather than the original celebrating the new South African colours.