The brand manual

On the left, the brand mark concept represented in words, and right, in pictographs

Left: The brand mark in black Right: The brand signature in colour

The brand mark in colour with positive and reversed versions

The brand colour and font palettes

The brand brochure

An example of brand literature

An example of vehicle branding

The email signature

Brand stationery

Promotional banners

The brand website homepage

Radio 786

Radio 786 is a local radio station who wanted to build a national, continental and global profile for not only radio reportage, but also video which it will distribute to complimentary broadcasters throughout Africa. Its global presence will also be greatly enhanced by a strong online presence.

We were tasked with designing a new brand identity. Shown here is a selection of items from the brand manual. See other work for the launch campaign on our website, here.