Bell Dewar Hall is a firm of attorneys based in Johannesburg.

The Task:

Bell Dewar Hall wanted to freshen and improve their brand image and expand their marketing profile.

The Work:

A new brand identity was designed based on a fresh brand plan and strategy. The brand mark is a triangle representing balance, a distillation of the scales of justice. The positioning statement is: the business of law the law of business.

The launch campaign consisted of several elements in different media: magazine advertising, brand brochure, stationery, exhibition stands, website, screensavers, email signature and signage.