Bell Dewar Hall

Bell Dewar Hall is a firm of attorneys. The brand mark is a triangle representing balance, a distillation of the scales of justice. The positioning statement is: the business of law the law of business.

These magazine ads were designed to show the strengths of the firm using the concept of opposites to show a balanced approach.

There were four single page ads (placed together here) and one double-page spread.

To see more work in this campaign go to Client Selection or go directly to the section on BellDewarHall