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Citizen Surveys
Citizen Surveys is a South African consumer research company based in Cape Town with an international client list.
The work shown here is in two parts: firstly, the basic work done to create the original brand identity inspired by the colours of the South African flag and the sobriquet, Rainbow Nation, as the staff reflected the diverse nature of the population.
The second part is the fairly recent refinement of the brand identity, which it was felt needed to be reflect a more established and accomplished brand.
See other work for the launch campaign on our website, here.
Shown here:
1 The original brand manual cover
2 The original brand signature.
3 The original 2-colour options.
4 The original graphic expressions of the brand mark used in various design elements.
5 The original basic stationery.
6 The original brand literature.
7 The original brand literature.
8 The revised brand identity manual cover.
9 The revised brand signature in black.
10 The revised brand signature in red, used in stationery and website.
11 The revised brand signature in yellow on dark grey, used in literature and some digital executions.
12 The revised brand colour palette.
13 The revised brand font palette.
14 The revised basic brand stationery.
15 The revised identity expressed in the website.
16 The revised identity expressed in the new brochure.
17 The revised identity expressed in the new brochure.
18 The revised identity expressed in the new brochure.
19 The revised identity expressed in new digital presentations.
20 The revised identity expressed in new digital presentations.