Brand mark for the design, Art Direction & Animation Academy (DADA).

Brand mark for Sean Logie Architects.

Brand mark for Research Surveys.

Brand mark for the pender design partnership.

Brand mark for SunWest International, owner of the GrandWest Casino.

Brand signature for the Volkswagen Museum in Uitenhage.

Brand signature for Vuma! staff fitness programme.

Brand signature for Willowbridge Lifestyle Centre.

Brand Identity

A brand’s identity starts with designing the brand mark – a symbol or pictograph – that graphically represents the brand.

Most brand marks are initially designed in black & white so that it can be represented in one brand colour if necessary and in any type of printing reproduction.

A brand signature is a combination of the brand mark and the logotype, the lettering, or bespoke typography of the brand name.

Some of the examples here are brand marks and some are brand signatures. Some of these are shown elsewhere in this site as full brand identities in colour with expressions for various elements.