Willowbridge
Willowbridge Lifestyle Centre
Willowbridge is a shopping experience laid out like an open-air street with shops on either side and sidewalk and street activity, rather than the usual indoor arcade. The street is open-air but the sidewalks are covered for an all-year-round shopping experience.
The Task:
As a new property development Willowbridge required a new brand identity, a comprehensive signage system and an advertising launch campaign using a wide range of media. The work also included Valentine's Day promotions. Due to the demographic profile of the surrounding area, the campaign was bilingual.
The Work:
The campaign consisted of newspaper inserts and ads, magazine and regional radio ads, leaflet handouts at traffic intersections, both static and mobile billboards and a website, stationery and tenant communication packs, as well as a complete onsite signage system.