Radio 786 is a regional radio and online broadcaster, based in Cape Town.

The Work:

Radio 786 had an old-fashioned image and wanted to make a fresh start with a new brand plan to expand their listenership and online audience while becoming a continental African audio and video content provider.

Brand Identity

A new brand plan and brand positioning, brand mark, brand signature and brand identity manual, including expressions for the main digital and print executions.

Note: The brand signature shown here is the final approved by the client, but the designs are concept expressions of the brand identity which were included in the brand identity manual.